Shuttio vs SyncMatters, including the rows we lose.
Data2CRM, Trujay and MigrateMyCRM are one company, now called SyncMatters. data2crm.com redirects to syncmatters.com, which sells the self-serve tool MigrateMyCRM. This page compares what SyncMatters publishes with Shuttio on price, what moves and what happens to your data, and marks the rows where SyncMatters is ahead.
Sourced from the public SyncMatters and MigrateMyCRM pages linked in each row, read on 23 Oct 2026. If something here has gone out of date, tell us and we will correct it.
Cost and time
Both tools price by record count and let you check a sample before paying.
Price
EvenInto Attio: free at any record count. Into Clarify or Odoo: a CRM migration is free under 5,000 records in total (contacts, companies, deals, notes, activities and files together); otherwise it is priced once per migration by record count, from $249 (up to 50,000 records) to $4,749 (up to 5,000,000); a CSV import is free. The price shows before the full run starts.
Tiers by record count: $149 under 5,000 records, $349 under 12,500, $599 under 25,000, $1,199 under 100,000, $2,499 under 500,000; Enterprise $3,499 over 500,000, up to 2M. Add-ons: a delta run costs 15% more, filters 10% more, and remapping after a run costs $149. The page states no billing period. Under 5,000 records Shuttio is free into every destination, against $149. At 50,000 records the SyncMatters tier is $1,199, against our $249, but Clarify is not on its connector list and Odoo support is unclear.
When you pay
EvenNothing is written until you have reviewed the fields and started the free sample. The price shows before you click "Run full migration".
Samples are free, and you pay only when the full migration starts.
What moves
SyncMatters lists 44 platforms; Shuttio covers fewer, with Attio, Clarify and Odoo as documented destinations.
Which CRMs you can move between
SyncMattersSources: HubSpot, Pipedrive, Affinity, Attio, CSV. Destinations: Attio, Clarify, Odoo. We do not cover Dynamics, Zoho, Close or Copper, or Pipedrive as a destination.
44 platforms in one list, with no split into sources and destinations. It includes HubSpot, Pipedrive, CSV, Close, Copper, Microsoft Dynamics and Zoho CRM. The page adds that an unlisted system may be handled through CSV export, API access or custom mapping.
Attio, Clarify or Odoo as the destination
ShuttioAll three are destinations. Into Attio the move is free at any record count.
Attio and Clarify are not on the list of 44 platforms. Odoo is not in the written list; an odoo-crm logo appears in the logo grid, so support is unclear. The page says an unlisted system may be handled through CSV export, API access or custom mapping, so ask them before you rule it out.
Affinity as the source
ShuttioAffinity is not on the connector list. The page says an unlisted system may be handled through CSV export, API access or custom mapping.
Which records and objects move
EvenPeople, companies and deals land in the destination's standard objects. Every other ticked object lands as an object of its own name, with its fields, options and links. From Pipedrive into Attio, done calls land in Phone calls and open activities become tasks.
The features page mentions object mapping, custom objects and mapping to existing custom objects. It does not name contacts, companies, deals, notes, tasks, calls, emails or files. For Pipedrive as a source, each CRM user needs an API token, and each token moves that user's emails and attachments.
What happens to your data
Shuttio documents rollback, per-record results and credential retention. The SyncMatters pages we opened do not.
Roll back a migration
EvenCancelling deletes everything the migration created, in reverse order, including the objects, fields and options it added. Structure that existed before is never touched. A record that already existed and was matched stays.
The only undo described is version control for mappings, which reverts to earlier mapping versions. No page we opened describes rolling back migrated data.
A result for every record
EvenEvery record is listed with its result. Failures show the reason, and records that depend on a failed one are skipped and shown as a chain.
Not stated on the features page. We found no per-record report with failure reasons.
Free sample before paying
Even5% of your companies, contacts or deals, 10 to 1,000 records, picked at random, with their linked records, so you check real data.
Unlimited free samples, no credit card. Each sample moves a randomized share of about 10% of the records, and you can rerun it to check mapping and filter settings.
Credentials and how long they are kept
EvenCredentials are encrypted and deleted 14 days after the run. No AI model writes your data.
The connect-step article calls connections secure and ISO/GDPR compliant, and says SyncMatters staff cannot log in to your CRM with the credentials you supply. It does not say how credentials are stored or how long data is kept.
Where the other tool is ahead
Two rows come down to a paid service we do not offer and a delta pass with documented update modes.
A person who runs the migration with you
SyncMattersGuided Migration is an $875 add-on to the self-service package: a migration specialist, 5 hours of support, mapping verification and quality assurance, delivered in 1 to 2 weeks. Custom Migration is quoted by record count, source, destination and requirements, and takes 3 or more weeks.
Catching up the target after the first run
SyncMatters"Move new records" copies records created in the old CRM after the first run.
Delta migration is a final pass with three modes: create new records only, update changed records only, or both. A delta run costs 15% more.
What this comes down to
If your destination is Attio
SyncMatters does not list Attio on its connector page. Shuttio moves HubSpot, Pipedrive, Affinity or CSV into Attio free at any record count, with a free sample (5% of your records, 10 to 1,000) and a per-record report. Roll back also removes the objects, fields and options the migration created, and Pipedrive done calls land in Phone calls.
If your destination is Clarify or Odoo
SyncMatters does not list Clarify, and Odoo appears only as a logo, so ask them before you pay. Shuttio supports both: a CSV import is free, a CRM migration costs $249 for up to 50,000 records, and the price shows before the full run starts. Affinity to Odoo is the one pair we do not support.
If your source or destination is not one of ours
Choose SyncMatters if you move to or from Dynamics, Zoho, Close or Copper, or into Pipedrive; its list has no source and destination split, so confirm the direction first. Choose it too if you want a specialist on the job ($875 add-on), a delta pass that updates changed records, or filters (10% more). Shuttio does not cover the first three, and has no delta pass that updates changed records.
If Attio is where you are going, start here.
Nothing is written to your new CRM until you have reviewed the objects and fields, and every CRM migration starts as a free sample: 5% of your companies, contacts or deals, 10 to 1,000 records, picked at random, with their linked records.